
This original flagship blend set the standard for Crown Royal, it is comprised of five different styles of whisky blended together from many different years aged in many different barrels both new and seasoned to create the consistent taste and texture that aficionados have always enjoyed. The five whisky components of the blend each add something different to the final product, lightness and softness, juiciness, buttery notes, floral notes, caramel, chocolate, banana or a spicy character. Expertly combined together, they make up the classic Crown Royal profile.

Crown Royal Reserve was launched in the early '90s as a thank you from the blenders to the people who regularly drink Crown Royal. It was designed to be an elevated version of the original, flagship blend. It is comprised of the boldest and, often, the oldest barrels of whisky which give it more pronounced aromas of baking spice and nuts while also contributing an added creaminess to the texture. Wilson feels the Reserve makes great Manhattans and other cocktails but prefers to drink it neat.


Wilson shared that the new product has already become a favorite among mixologists adding a distinct smokiness to their cocktail creations. He noted that at several tastings, consumers reported loving it as cocktail component but after tasting it neat or served on the rocks, they preferred it straight. The Crown Royal Texas Mesquite is bold and rich with caramel and vanilla notes but the mesquite character adds an unmistakable uniqueness in the glass, the finish has a decided barbecue brisket quality that persistently lingers.
Wilson concluded, "We make whisky the Canadian way. It's all about carrying on the tradition that started in 1939. The whisky flavors and personality, everything you taste in the glass is by design. So, when I say, we make whisky the Canadian way, that is our style and we take a lot of pride in it. It's approachable and unique, it may be a lighter style but that doesn't mean it lacks complexity, that's what excites me and that's why I like drinking it and that's why I like talking about it."
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